Southwest Service & Tourism Awards 

How do I get involved?

Nominate! And keep nominating deserving individuals or businesses who excel in promoting southwest Alberta as a destination!

Show your support by becoming a sponsor of The Southwest Service & Tourism Awards. We offer different levels of sponsorship to suit a variety of budgets, with promotion and publicity of each sponsor before, during and after the event. Participating in sponsorship will give you extensive exposure to all sectors of the tourism, hospitality and service industry in southwest Alberta.

For more information on becoming a sponsor click here or contact Jaci Zalesak, Client Relations Director at or call 403-329-6777 ext. 4.

How do individuals & businesses get nominated? 

The Southwest Service & Tourism Awards are designed to pay tribute to those in the tourism, hospitality and service industry who excel in promoting southwest Alberta as a destination through outstanding customer service, unique marketing initiatives and dedication to high standards of business integrity.

Nominations can be made for individuals and businesses online anytime between April - August. Visitors to southwest Alberta, employers, colleagues, individuals and businesses are encouraged to nominate others and themselves in one or more of the different categories.

The selection committee is made up of various tourism, hospitality and service industry representatives that review the submitted nominations. Nominees are assessed according to the nominations put forward.

Every individual and business who receives a nomination will be notified to acknowledge their efforts in providing excellent customer service and making Southwest Alberta a great place! Finalists and Winners are announced at the annual gala which is held in October of each year, This event celebrates and pays tribute to everyone who was nominated. Click here for more information on the upcoming gala.

To nominate a deserving individual or business click here!

What is the Southwest Service & Tourism Awards?

The Southwest Service & Tourism Awards are to recognize outstanding customer experience in the region of southwest Alberta, Canada. Did you stay in a hotel in Southwest Alberta and were greeted with a warm smile and friendly demeanor? Or were you struck by how passionate an individual was who worked as an interpretive guide at an attraction? Whether you had a satisfying meal at a great restaurant or work with a volunteer who helps out in the community whenever they can, we would love to hear about it! Do your part and make sure these outstanding people get recognized for the work that they do for our region. Nominate Now!