Selection Process

The Southwest Awards are designed to pay tribute to those in the tourism, hospitality and service industries who excel in promoting southwest Alberta as a destination through outstanding customer service, unique marketing initiatives, and dedication to high standards of business integrity.

Nominations are submitted online and close before the awards gala in October. Visitors to southwest Alberta or those affiliated with the nominee are allowed to nominate the business or individual in one or more of the different categories. Click here to see the nomination categories.

Every individual and business who receives a nomination will be notified to acknowledge their efforts in providing excellent customer service and making southwest Alberta a great place! Winners are announced at the annual gala which is held in October of each year. This event celebrates and pays tribute to everyone who was nominated. Click here for more information on the upcoming gala.

To nominate a deserving individual or business click here!

How to Get Involved

For more information on how to get involved with the selection committee contact Jaci Zalesak, Client Relations Director at or call 403-329-6777 ext. 4.

Southwest Service & Tourism Awards